Fortunately, cold emails and job boards aren’t the only ways to find new gigs and build your client base. I’ve put together a quick list of simple habits you can use to increase your income - with no pitching required!
Raise your rates every year
With each passing year, you’ve got another 365 days of writing experience under your belt, which means you’re a better writer who can bring even more value to your clients. Get in the habit of raising your rates every year, either at the start of the year or end of summer. I’d suggest a 10-15% increase, and be sure to let your clients know a month or two ahead of time so they can prepare their budget accordingly. That being said, if you find yourself booking new projects further and further ahead of time, congrats! It’s probably time to raise your rates again, even if it hasn’t been a full year yet.
Ask for testimonials
Create a habit of asking for a testimonial when you wrap up a writing project with a client or editor. You can use short testimonials on your website to create social proof, showing potential clients that others have been happy with your work. If you can showcase a few glowing testimonials, you’ll land more (and higher paying!) work.
Ask for referrals
They say that good people know more good people, and I believe the same thing goes for clients - good clients know more good clients. If you’ve got some time on your hands, let your past and current clients know that you’re looking for more work and ask them to refer you to other businesses. If you make a habit of asking for referrals when work is slow, you’ll soon have a constant stream of projects to work on.
Invest in Your Skills
As a freelance writer juggling a million tasks, it’s easy to prioritize client work and forget to schedule in time for upgrading your skills. But remember, improving your writing skills means you’re able to charge more for your services. Set aside some time to focus on your skills and check out local writing classes or conferences. Don’t have a large budget to spend? Head online to find courses and virtual conferences at a range of price points.
No matter where you are in your writing career, creating these simple habits will have a positive effect on your income. One extra tip I’d suggest? Set reminders for each of these habits in your calendar! So even if you get sidetracked with life and work, you’ll get a quick prompt every couple of months to build up your earning potential.